- Tech

How to Choose Best Bulk SMS Marketing Service Provider

Are you someone who is solving the puzzle of choosing the best SMS marketing service provider for your business?

If yes, then this article is for you.

You did your research to realize the ultimate potential of SMS marketing and decided to venture into it with your aspiring spirits.

You also know how you can leverage the benefits of SMS marketing.

The unique benefits of SMS marketing like high reachability, instant delivery, high open rates, instant opt-in and opt-out, etc make it stand as an incomparable marketing channel.

That’s great!

But, to utilize the tremendous benefits of SMS marketing, you also need a convenient SMS marketing platform which enables you to communicate with your customers effortlessly.

When you take the step to see the world of SMS marketing, you come across an unlimited number of SMS service providers.

It again puts you under dilemma to choose which one is the best SMS marketing service platform.

It is the world of marketing and sales hype.

Hence, it is a crucial task to sort out which bulk SMS service provider satisfy all your marketing needs.

But, the task becomes easy when you know how to choose the best SMS gateway provider.

You are not here to gamble and become a contributor to someone else’s sales target.

You are here for your business.

Here are the seven different dimensions you have to deal with when you are on your mission to select the best bulk SMS service provider.

1.Telecom Operator Partnerships and their Networking Routes.

Any SMS marketing service provider is an intermediate bridge between you and telecom companies.

Telecom companies provide network pathways to reach your customers.

You need to know whether the  SMS service provider has partnerships with all the primary Telecom companies in the industry.

You have to inquire whether the bulk SMS provider can reach all your customers in the database through legitimate network pathways or routes.


Telecom companies charge SMS marketing service provider for providing network routes to your customers.

The network routes are of three types:

(a) Licensed network pathways which are good for quality and security are called white routes.

(b)The network pathways which are illegal from customer end, as well as the SMS gateway provider end, are called black routes.

(c)The network pathways which are one-way illegal, either from customer end or SMS marketing service provider end, then they are called grey routes.

Customization and Features of SMS marketing service provider

It is you who know your customers more than anyone.

So, you need to customize your campaign with personal touch according to your customer segment behavior patterns.

SMS marketing service provider serves you with the integrating platform in which you have to upload your customer data.

The software segregates data based on mobile networks and sent to respective network pathways provided by telecom companies.

You need to see that the integrating platform allows you to customize your data and messages.

You must be able to schedule the campaign and automate it according to your strategies.

And you should be allowed to customize your message in any language with different media links and images.


SMS marketing service providers in the market are coming with different features like SMS alerts, partner programs, Unicode, two-way communication options, analytics, internet SMS, etc.

Understand every feature provided by different  SMS service providers.

Then, sort out the elements which are helpful to your type of campaigns.

For example, if you want to conduct hyperlocal campaigns, you may need only local coverage areas.

Then you can eliminate the feature of international coverage area and filter the SMS sending services accordingly.

Your campaigns should make use of the features and tools provided by the SMS gateway providers to the fullest.

See that the SMS marketing service provider is providing you unlimited keywords along with short codes and long codes, which act as addresses to your SMS.

Choose a bulk SMS service provider who is also providing advanced marketing solutions.

The platform should enable you to conduct contests, polls, schedule messages to know your customer behavior.

The bulk SMS service provider you choose must be able to provide the free opt-out option to your customers.

You make sure that your provider doesn’t send the messages to Do-Not-Disturb (DND) numbers.

The software or the service you choose must provide an automatic self-filtration system of DND numbers.

Else, it is a tedious job for you to filter the DND customers.

Customer’s choice is an ultimate secret of success for any business. You are graceful when you respect their decisions.

3.Technology and support of SMS marketing service provider

The SMS marketing service provider with robust and fine-tuned SMS gateway technology provides you the best experience with zero downtime.

The software or the platform you obtain from the  SMS service provider should have a powerful and intelligent API and HTTPs.

An API is an interface to connect to your SMS service gateway where you can send and receive transmissions and services.

API interface to connect SMS service gateway

You use API for linking the database and CRM with the platform.

You configure your API to accept your application connections through the web-based interface where you manage your plugins, run and monitor your campaigns.

Most of the platforms in the market are available with free APIs.Check out those options.

There are bulk SMS providers who provide guidebooks for API integration with detail explanation of different plug-ins and sample codes.

It helps you in extensive integration with the platform and reduces your development efforts.

Make sure you opt for a user-friendly interface as you have to use the platform on a regular basis.

Take live demos from the SMS gateway providers and understand different tools and processes of the platform before you start.


Many a time, there comes a situation where the messages you sent reach lately to your intended customer or do not reach at all.

It is one of the significant factors which you need to check with your SMS service provider.

Make sure that the throughput of your messages is superior. So that, the messages reach the customers in the free moment.

Delivery speed has a vital role in the increase of your click-through rates and conversion rates.

Choose a platform from where the messages take not more than 5 seconds to reach the customers.

The SMS service provider should be able to monitor the messaging throughput throughout the campaign.

It is better if the platform incorporates with proactive alarming tools so that the SMS service provider handles the messaging queue issues without delay.

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